Entering China
You need a first, coherent Chinese presence for a collection, a store or a launch, and the brand materials are still in their global shape.
RUI MEDIA · HONG KONG
Chinese content and social media for brands selling into China.
Fixed scope. Defined days.
We are a China social media agency for international brands. We make the Chinese side of a brand legible to Chinese customers: what the product is, in the units they use, who to ask, and where to buy. One brand, one theme, one platform, a stated number of working days.
A named deliverable set, a publishing calendar and a handover your team can run. The final scope and the fee are confirmed in a written proposal.
Three places a brand usually starts.
Chinese content fails for a reason that is rarely the language itself: nobody agreed which facts matter, which channel carries them, or who signs them off. Find your starting point below and we will tell you what has to be true before we write anything.
Already in China
Headquarters publishes one thing; your stores and partners need another. We make one version of the facts travel to every channel.
Serving Chinese guests
Chinese-speaking customers in your home market cannot find the details they need, so they ask a colleague instead of booking.
One brief, one platform, a number of days.
Fixed scope is not a limitation; it is the point. Everyone involved can see what is being made, when it is due and who signs it off, before the first line is written.
- 01You send the assets you already own and are allowed to use. We do not need a new brand book, and we will not use what you cannot clear.
- 02We agree one brief, one platform and one number of working days. The scope is written down before the work starts.
- 03We return a defined set: Chinese posts, an FAQ, a schedule and an enquiry handover — in the format your team already uses.
- 04You review before anything is published. Nothing goes live on an assumed approval.
HOW WE WRITE
Our editors write the Chinese copy. We use AI to check the work rather than to produce it — terminology, tone, dates, prices, translations that drifted. Every line is written by a person and every number is checked against a source you confirm.
When something is unknown, we write that it is unknown. We would rather hand you a sentence with a gap in it than a confident paragraph that nobody can verify.
The sequence, every time.
It runs the same way whether the brief is a guest guide for one hotel or a monthly calendar for a brand with twenty stores in China.
Materials & permissions
What you may use, what we are allowed to publish, and who signs each part.
Fact list
Every claim traced back to a source, so nothing is invented on the way to Chinese.
Chinese content
Copy, imagery and the terms Chinese customers actually use, not translated English.
Schedule & handover
A publishing calendar and a handover pack your team can run without us.
Acceptance
You sign off the set. Only then does it go live, and only then do we start the next one.
Three ways to start.
Each one is a complete, defined piece of work. Choose the smallest one that solves the immediate problem; most brands begin with the first and move on once it is done.
China Guest Starter
Scoped to your budget
10 WORKING DAYS
One-page Chinese visit guide, two Chinese posts, six FAQs and a handover. Built for a brand that already has Chinese guests arriving and needs the details to be findable.
Tell us your budgetFixed-scope pilot
Quoted in writing
14 WORKING DAYS
One brand, one theme, one platform: brief, three Chinese posts, FAQs, a four-week schedule and a handover. The usual first step for a brand entering China properly.
Tell us your budgetMonthly operation
Monthly scope, agreed monthly
ONGOING COORDINATION INCLUDED
Four posts a month and onward coordination on the agreed platform, once a pilot has set the standard. A retained rhythm rather than a one-off delivery.
Tell us your budgetWe do not publish a price list. Tell us what you need to achieve and the range you have in mind, and we will match the scope to it — then confirm both in a written brief. Photography, film, creator work and paid media are quoted case by case and reviewed by a person before anything is booked.
The work is the proof.
Most of what we do for international brands happens inside brands we cannot name publicly. These are the projects we can show.
The Leading Hotels of the World
Chinese editorial for a hotel group — a chain of destination stories written to one standard.
↗Cordis Hong Kong
Ongoing social content for a Mong Kok hotel, written from the neighbourhood outwards.
↗Four Seasons Hangzhou
A printed guest book for a Chinese city, handed to guests at the desk.
↗Conrad Chongqing
A city map and neighbourhood guide — a Chinese brand, published in Chinese, for Chinese guests.
↗Regent Chongqing
Opening campaign content for a hotel that had to introduce itself and its city at once.
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Questions we are usually asked first.
Who writes the Chinese copy?
Our own editors write it. AI is used to check details, not to produce the writing, and every factual claim has to come back to a source you confirm.
How long does a first package take?
Ten working days for the China Guest Starter and fourteen for the fixed-scope pilot, counted from the day the brief and the materials are complete.
Which platforms do you work on?
WeChat, Xiaohongshu, Instagram and LinkedIn. One platform per brief, so the work stays sharp and the schedule stays readable.
Do you produce the photography and film as well?
Yes. The same team produces the Chinese content, the imagery and the design, so nothing gets translated between vendors. Production is quoted separately and reviewed by a person.
START THE CONVERSATION
Tell us the collection, the launch date and the platform.
We will come back with the scope and the fee. If the brief is not ready yet, tell us what is missing and we will say so.
Hong Kong, GMT+8. We reply within two working days.
We commit to deliverables, schedule and workflow. We do not promise sales figures, rankings, press placement or view counts, and we will not put a number in a proposal that we cannot evidence.