A hotel may have no shortage of products, but every month needs a new reason for readers to open, understand and keep following.
Ongoing content · City, art and lifestyle
Writing Mong Kok into the everyday hotel story
Cordis, Hong Kong
Project / seriesCordis Hong Kong ongoing content
For Qixi, Ming Court dining, autumn seafood and art stories, the work included reviewing copy, design direction and motion requirements with the hotel, then revising production previews through client feedback.
- Topic planning, copy and client revisions
- WeChat design, motion requirements and production previews
- Preview feedback for Qixi, dining and art content
RoleTopic planning, copy revisions, design and motion previews, and coordination of client review.