From identity.
To experience.

A situation we can help with

What the work involves

We begin with audiences, place and commercial positioning to define the brand proposition and the relationships within its portfolio. Strategy becomes naming, story, identity and guidelines, allowing hotels, restaurants and individual projects to feel distinct yet connected.

What you receive

• Positioning and audience research
• Brand architecture and naming
• Brand story and key messages
• Logo and visual identity
• Typography, colour and icon systems
• Brand guidelines and asset libraries

How we work together

Commission a brand strategy and identity, or ask us to maintain the guidelines and asset library as the brand develops. Research, design and ongoing support are scoped separately.

Related projects and methods

A situation we can help with

What the work involves

We bring together the information a visitor needs, the atmosphere a brand wants to convey and a clear route to enquiry. Work can span content architecture, interface design, development and launch, with mobile reading and future updates considered from the outset. Long-form editorial, H5 experiences and motion-led content are shaped around how people will use them.

What you receive

• Information architecture and user journeys
• UI / UX and design systems
• Responsive website design and development
• H5, long-form and interactive experiences
• CMS and system integration
• SEO and conversion paths
• Launch testing and ongoing maintenance

How we work together

It can run in stages: architecture and design first, then build and launch. Maintenance after launch, content updating and system integration are agreed separately.

Related projects and methods

A situation we can help with

What the work involves

We shape words and images around what makes a brand distinctive. Editorial direction guides the narrative; photography, film, interviews and bilingual content build a body of material that can continue to work for the brand.

What you receive

• Brand copywriting and Chinese localisation
• Interviews, features and editorial
• Architecture, interiors and food photography
• Portrait and lifestyle photography
• Brand films and short-form video
• Art direction and post-production

How we work together

Commission a shoot or an editorial feature, or include both in an ongoing content programme. We agree the subjects, usage rights and final formats before production begins.

Related projects and methods

A situation we can help with

What the work involves

An identity takes physical form in the things guests, media and partners encounter. We consider the information, materials and production requirements of each piece, from menus and invitations to signage and printed publications. A clear schedule of items, quantities and specifications guides design and production.

What you receive

• Custom illustration and iconography
• Animation and motion graphics
• Gifting, product and packaging design
• Menus, key-card holders and print
• Digital advertising and campaign visuals
• Sales decks, case-study books and presentation templates

How we work together

Work can proceed by batch and specification: confirm the list and the templates, then produce the items. Sampling, production and any third-party supplier responsibilities are set out separately.

Related projects and methods

A situation we can help with

What the work involves

We develop a communications theme and carry it through media relations, live experiences and the content that follows. Openings, cultural events and collaborations are planned around one clear brand idea. Confirmed media invitations can be specified in the agreed scope; publication remains subject to each outlet’s editorial decision.

What you receive

• Communications strategy and media relations
• Hotel openings and product launches
• Media interviews and hosted experiences
• Cultural salons and brand events
• On-site build and production coordination
• Brand collaborations and creator projects
• Campaign review and reputation monitoring

How we work together

Commission a complete opening or event, or a defined part of the programme. The creative direction, responsibilities and approval criteria are agreed before work begins.

Related projects and methods

A situation we can help with

What the work involves

We plan around the brand’s calendar and the moments that matter to its audience. Editors develop the stories and write the copy; designers and image-makers shape the visuals. Each platform gets its own treatment, with publishing preparation coordinated through one content calendar. Audience response and client feedback inform what comes next.

What you receive

• WeChat, Xiaohongshu and Instagram
• Editorial calendars and multi-platform planning
• Digital marketing and advertising assets
• Creator selection and collaboration
• Community engagement and publishing
• Reporting and content optimisation

How we work together

Monthly or quarterly for ongoing work, or a project attached to an event or an opening. Account ownership, publishing permissions and the supply of material are confirmed by the client.

Related projects and methods

A situation we can help with

What the work involves

With RUIDITOR, we design pilot projects around brand knowledge, content production and review workflows. A real task is demonstrated and assessed first, before system configuration, human support and ongoing maintenance are agreed.

What you receive

• Brand knowledge and editorial rules
• Original-content checks and channel standards
• Brand templates and basic asset support
• Brand pre-checks and review workflows
• Feedback, versions and handover resources
• Pilot validation and team training

How we work together

Begin with a pilot built around one real task. We agree the functions to test, the human support required and the criteria for review before discussing wider implementation and maintenance.

Related projects and methods