RUI MEDIA · PROJECT NOTEConrad Chongqing
Tea in Xiahaoli, a city itinerary and lacquer-making turn a hotel opening into a journey through Chongqing.
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In practice.
In perspective.
Stories from our projects. Perspectives behind the work.
Exploring the connections between brands, culture and everyday practice.
PROJECT NOTES / BRAND COLLATERAL
Two sides. Four layers. One city.
A key-card sleeve for the opening, and a guide to hotel and city. Vellum brings West Lake into focus one layer at a time.
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PROJECT NOTES / CULTURAL EXPERIENCES
Heritage, in good company.
From Cantonese embroidery in Shenzhen to lacquer in Chongqing, Conrad’s cultural experiences invite guests to encounter traditional crafts through participation.
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METHODS & EXPLORATIONS / RUIDITOR
From brief to delivery.
Defining the scope and outputs of AI projects, from brand knowledge and content production to review and approval.
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RUI MEDIA · PROJECT NOTEConrad Shenzhen
Spatial tours, cultural participation and dining invite the media into the hotel’s design and way of life.
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