Connecting brand needs, creator storytelling and real experiences. For hotels and lifestyle brands, the shortlist is rarely the hard part. No one owns the brief, and usage rights are still unclear when the first post goes live.
Standalone platform in planning · Team-led collaborations available
RUI MEDIA photography · Setting the scene
Look beyond follower counts.
Brands need aligned content, relevant audiences and dependable delivery. Creators need clear briefs, fair collaboration and defined usage rights. Each needs a clear route from the first brief to the finished work.
TWO PATHS
One route for brands. Another for creators.
A clear brief gives both sides room to do good work. Responsibilities, timing, deliverables and usage rights are agreed from the outset.
FOR BRANDS
Brands: start with the brief
Set out the brief and its limits: category, destination, timing, budget, and what may be published publicly.
We shortlist by editorial fit, audience and past work, and write down why each person was chosen.
Invitations go out; dates, fees, hosting and content rights are confirmed one by one.
Each creator receives a clear brief covering the theme, agreed factual information, what may be shared and the moments to capture.
Experiences and on-site support are arranged, so the creator sees the real product and service.
First drafts are reviewed against the brand standard, with every comment tied to a version.
Usage rights, credit and publishing rhythm are agreed, and the work is published.
Work, results and the collaboration record are collected and kept on file.
FOR CREATORS
Creators: what makes a collaboration worthwhile
Tell us what you create, share past work and let us know your availability.
Tell us what matters to you in a collaboration, and the situations you would rather avoid.
We match you with the right brand and project, then send a brief supported by information you can verify.
The project team arranges the experience and on-site support, so you can concentrate on the work.
Drafts are reviewed against the brief and wording agreed by both sides before publication.
Usage, credit and any further use are set out in writing, not left as a verbal understanding.
Publish to the agreed schedule and deliver the agreed formats.
We keep the collaboration record. Future invitations stay within the scope you have agreed to.
01 / FIT
Taste and content
Three things: what the past work was about and how it was told; whether the tone sits naturally with the brand; and whether the subject has been covered before. The reason for each choice is written into the brief. Follower count alone does not decide the fit.
02 / AUDIENCE
Audience and context
Whether the readers, the destination and the occasion overlap; whether the creator is trusted in this category; and whether the right people can actually be reached.
03 / DELIVERY
Reliability and delivery
We check availability, delivery and revision schedules, and the practical requirements of the visit.
04 / RIGHTS
Rights and review
We define the permitted uses and duration, keep the work and its usage agreements together, and agree what the review will cover.
What a brief looks like: one hotel opening, one food product
Two examples of how we set out the requirements. They describe how we work, not an actual invitation from a past client.
Hotel opening: city and hotel name, opening date and the areas available, information that must appear and must not, the images that may and may not be used, how long they may stay public, the publishing rhythm and the agreed content formats.
Food product: the product and where it comes from, what may be filmed and tasted, the flavours and methods that need explaining, the claims that cannot be stretched, the scope of the shoot, and where and when it appears.
We confirm each point as part of the invitation. Only agreed terms go into the final brief.
SERVICE NOW / PLATFORM LATER
Creator collaborations are available now. A shared platform is being planned.
AVAILABLE NOW · TEAM-LED
Managed by our team
Shortlisting creators with the reasons written down, invitations and date confirmation, briefs, hosting and on-site arrangements, review and revision follow-up, publishing coordination, agreement on usage rights, and archiving the work and the collaboration record. Each collaboration has its own agreed scope and fees.
IN PLANNING · PLATFORM & CREATOR PAGES
The next stage
The proposed platform would bring together briefs, creator profiles, matching suggestions, project progress and completed work. Dedicated creator pages are planned separately from our services for brands. Self-service registration, automatic matching and platform payments are not available.
RELATED CAPABILITY EVIDENCE
Real work connected to creator collaboration.
These projects show how we organise hosted experiences, social content and ongoing editorial work. They are evidence of related delivery capability, not a claim of creator-campaign performance or creator-collaboration results.
We do not sell creator contacts as a separate resource. Collaboration usually starts with an opening, a content plan or a communications schedule, and one owner follows it through.
SERVICE 05 · PUBLIC RELATIONS
Public relations and experiences
Media invitations, hosted visits and on-site content share one schedule and one set of approvals.
