The service framework covers brand social-media strategy, content production and project management.
Brand social content · Agreed framework scope
Each brand, in its own voice
IHG brands
Project / seriesIHG brand content
The agreed scope includes monthly themes, social calendars and reporting, alongside Chinese content developed from materials supplied by the brands.
- Monthly themes, social calendars and project management
- WeChat copy, design and SVG interaction
- Xiaohongshu key visuals and localisation of brand content
RoleMonthly content planning, WeChat copy and design, SVG interaction, Xiaohongshu key visuals, Chinese localisation and project management.