Ongoing communication calls for a consistent brand voice and formats suited to different subjects.
Social-media services · Agreed contract scope
One brand, recognisable in every release
Regent Shanghai on the Bund
Project / seriesRegent Shanghai on the Bund social content
The contract specifies WeChat content production, long-form visual design and SVG interaction design as part of the social-media service.
- WeChat content production
- Long-form visual design and SVG interaction
- Basic WeChat account maintenance and message replies
RoleSocial-media framework development, brand-led content planning and operations.