Heritage, in good company.
From Cantonese embroidery in Shenzhen to lacquer in Chongqing, Conrad’s cultural experiences invite guests to encounter traditional crafts through participation.

From observing culture to taking part.
RUI MEDIA planned traditional-craft experiences for Conrad hotels in Shenzhen and Chongqing, bringing together craft appreciation, conversations with practitioners and hands-on activities. Local culture became something guests could observe, discuss and experience for themselves.
Shenzhen: Lingnan, through needle and thread.
Cantonese embroidery practitioner Wang Xinyuan introduced media and industry guests to Lingnan culture through selected works and techniques. Fine stitching and the stories within each piece brought traditional craft into a contemporary hotel setting.
Chongqing: memories in colour and texture.
Lacquer practitioner Chen Qizhi guided guests through lacquerware and fan-making experiences. Moving from observation to participation, guests discovered the craft through colour, texture and touch, creating a personal memory of the occasion.


Adapted from RUI MEDIA’s existing website, with images from the project archive. The date shown is the original publication date.