During the opening it was only a key-card sleeve. Once it reached the guest it had to become a guide worth taking home. Both identities had to hold inside one booklet.
2024 · Two-sided key-card sleeve booklet
Folding the key card into a city guide
Four Seasons Hotel Hangzhou at Hangzhou Centre
Project / seriesFour Seasons Hangzhou opening celebration
AI-generated illustration of the booklet and paper layers; not a photograph of the finished booklet.
Hangzhou's oil-paper umbrellas set the thinking about paper and light. We chose translucent vellum and paced the reveal with graduated paper: two vellum layers and the pages beneath form four layers of content. Side A reads the hotel, side B reads Hangzhou, and as the sheet turns the mist on West Lake seems to rise off the water.
- A two-sided booklet: side A the hotel guide, side B the Hangzhou city guide
- Four layers of graduated content built from translucent vellum
- The printed booklet, produced to double as a key-card sleeve during the opening
RoleBooklet structure, paper craft and two-sided content design.
RESULTS
2 sidesSide A reads the hotel, side B reads Hangzhou
4 layersTwo vellum layers revealing content in graduated steps
SourceThe approved booklet artwork; the structural description follows the physical copy.