A new hotel’s design idea needs to become something media can experience, understand and describe for themselves.
2023 · Opening media experience
A sense of coming home
Conrad Shenzhen
Project / seriesConrad Shenzhen opening media experience
We connected an art walk, welcome amenities, a sunset gathering and dining into one stay, letting space, service and local culture answer one another.
- The 2023 Conrad Shenzhen media familiarisation-trip report
- A record of the hotel experience attended by 43 media and KOL guests
- Itinerary highlights including welcome amenities, a nightfall cocktail reception and dining
RoleItinerary highlights and photographic coverage of the opening media visit.
RESULTS
43 guestsMedia and KOLs on the opening media experience
2 itineraries8–10 and 12–13 August, with amenities, cocktails and dining
SourceRUI MEDIA project report, Report on Conrad Shenzhen Media Fam Trip, pp. 38–40 — attendance and itineraries follow the report record; media feedback is quoted excerpts.