Two sides. Four layers. One city.
Made for the hotel opening, this booklet also held the room key. It can be read from either side and separated at the centre: one side for the hotel, the other for Hangzhou.
Two sides, two ways to explore.
RUI MEDIA created the booklet for Four Seasons Hotel Hangzhou at Hangzhou Centre. During the opening, it served as a key-card sleeve as well as a guide. Guests can turn it from either side. Separated along its centre, side A guides them through the hotel; side B takes them into the city.
Paper as a lens on West Lake.
Hangzhou’s oil-paper umbrellas inspired our thinking about light and paper. For the printed result we wanted, we chose translucent vellum, then used graduated paper to pace the reveal. Two vellum layers and the pages beneath form four successive layers of content. The Four Seasons emblem remains crisp on the vellum, while a full-colour image of West Lake and the hills shows through its texture like mist settling over water and mountains.
Lift the mist. Find the sunset.
Turn the translucent sheet and the image comes into full colour: lake, hills and the warmth of the evening sky. What first appears as a softened impression becomes a vivid scene. The paper, the image and the two-way structure make the act of reading part of the story.
The project text is retained from the existing article. AI-generated booklet illustrations and project photographs are labelled separately. The illustrations do not establish final delivery. The date is retained from the original website record.