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2023 · Opening media experience / French lunch and Chef Table

Turning a dining highlight into a table-side story

Conrad Shenzhen

Project / seriesConrad Shenzhen opening media experience

Conrad Shenzhen
01 / THE BRIEF

A menu description alone does not give the media a story. The experience needs enough detail to understand at the table and describe afterwards.

02 / THE APPROACH

The close-out record moves from a French lunch to the Chef Table Dinner, documenting dishes, chef-led explanation, table-side preparation and conversation as one dining experience.

03 / THE DELIVERY
  • A record of the French lunch in the close-out report
  • Dishes, table-side preparation and dining scenes from the Chef Table Dinner
  • Photographic records of chef and media interaction

RoleDocumentation of the French lunch, Chef Table Dinner and encounters with the chefs.

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