A new hotel is understood through more than its rooms. Visiting media also need a clear sense of how the hotel belongs to its city.
Hotel PR · City media experience
Into Xiahaoli, into Chongqing
Conrad Chongqing
Project / seriesConrad Chongqing opening project

We used Nan’an and Xiahaoli as the route, bringing together a neighbourhood walk, tea making, a long-spout tea-pouring demonstration and a hotpot table. The hotel entered the story naturally through the journey.
- Xiahaoli venue organisation and a city experience
- Tea culture, long-spout tea pouring and hotpot sessions
- Photography, post-production and image delivery across two events
RoleCity venue and on-site experience organisation, photography post-production and delivery.