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Hotel PR · City media experience

Into Xiahaoli, into Chongqing

Conrad Chongqing

Project / seriesConrad Chongqing opening project

Conrad Chongqing
01 / THE BRIEF

A new hotel is understood through more than its rooms. Visiting media also need a clear sense of how the hotel belongs to its city.

02 / THE APPROACH

We used Nan’an and Xiahaoli as the route, bringing together a neighbourhood walk, tea making, a long-spout tea-pouring demonstration and a hotpot table. The hotel entered the story naturally through the journey.

03 / THE DELIVERY
  • Xiahaoli venue organisation and a city experience
  • Tea culture, long-spout tea pouring and hotpot sessions
  • Photography, post-production and image delivery across two events

RoleCity venue and on-site experience organisation, photography post-production and delivery.

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