A map that opens up Nan’an

A destination can contain too much information. Travellers need a clear, useful starting point that makes them want to set out.

The illustrated map places the hotel among Nan’an landmarks and neighbourhoods, from Nanshan to Xiahaoli. A City Climb guide gathers four ways into local life: sights, hotpot, food and cultural traditions. Illustrations make places recognisable; short stories give each stop a little context. Small enough to carry, the map connects a stay at the hotel with the city beyond it.

• Editorial planning and copy for the Xiangxiang map
• Graphic design for the city map
• Forty-one printed copies, with 40 distributed to media and hotel acceptance recorded