Pre-opening communication needs a shared idea, but it also needs a fresh reason to look each day.
Hotel PR · Opening countdown
Let anticipation build, one day at a time
Conrad Chongqing
Project / seriesConrad Chongqing opening project
We built a continuous visual countdown from architecture, space and detail, extending the pre-opening story into video posters so the rhythm stayed consistent across touchpoints.
- Three video posters for the opening countdown
- One city-street shoot for the video-poster material
- Video-poster production and publication
RoleCountdown visual design, city-street photography and video-poster production.
RESULTS
3 filmsOpening countdown video posters
1 shootCity-street photography for the video posters
SourceRUI MEDIA project report, Conrad Chongqing Media Event Report, p. 8 — content counts and the shoot schedule follow the report record.