A pocket guide to take away

Guest information does not have to read like an instruction sheet. It can become a city entry point that people want to carry and keep reading.

A dark cover and fine gold lines carry the Conrad identity. Inside, images of the hotel entrance sit alongside facts about Nan’an. The guide introduces the hotel, then opens out into the city, bringing editorial planning, copy and layout together in a small publication to carry.

• Editorial planning and copy for a media pocket guide
• Layout design and information architecture
• Print production and delivery