A cultural experience should move beyond explanation and observation. People need a way into the craft, the maker and the material.
Hotel PR · Intangible heritage experience
Turning heritage into something remembered by hand
Conrad Chongqing
Project / seriesConrad Chongqing opening project
Working around master craftsman Chen Qizhi and lacquer craft, we shaped a media experience with conversation and making. The craft became part of the stay rather than a separate display.
- Two on-site talks by master craftsman Chen Qizhi
- Forty-five custom works and lacquer-fan making sessions
- Hands-on instruction across both events
RoleMaster talks, lacquer-making sessions and hands-on instruction.